Engineered Insanity
A short but very cool video featuring Formula 1’s new marketing slogan. It is unchartered territory with another big shift in Liberty’s approach to the past. Read More …
Tag: commercialism
F1A&G posts tagged commercialism
No Equalisation Or Gimmicks Needed
It’s astonishing that Infiniti Red Bull Racing team principal Christian Horner proposed after the season-opening Australian GP that FIA implement an “equalisation” mechanism to erase Mercedes AMG’s performance advantage. Read More …
Ecclestone Raises New Jersey Doubts
We sure hope this majestic setting overlooking the famed New York City skyline comes off as planned. America needs a second F1 race like the early 1980s. Read More …
Marussia Asks for Level Playing Field on F1 Prize Money
Marussia’s 2012 finish as the 11th of 12 Formula One constructors cost an estimated £35M because prize money, now 63% of profit from the sport’s £1.5B revenues, is still shared by the top 10 teams. Read More …
Ecclestone: ‘Everyone needs to agree’ to customer cars
Isn’t it time for customer cars to return to F1 in order to keep the costs down and innovation high? Read More …
More On Tires
The idea that the world’s most elite open-wheel racers must (literally) drive slowly just to make it to the next pit-stop window perverts the character of the sport. Read More …
Mobil 1 “Get Personal” Competition
Very amusing video. To enter the competition from Vodafone McLaren Mercedes and win a money-can’t-buy experience at the Austin Grand Prix, go to http://www.mobil1.com/getpersonal.
Qantas Red Bull Promo
Infiniti Red Bull Racing and Qantas recently teamed up with #3 driver Sébastien Buemi on the tarmacs of Melbourne’s Avalon Airport. Read More …
Ferrari’s F1 “Veto” Power
Evidence has come to light which at last proves that Ferrari does indeed have a veto over F1’s rules. Read More …
How Much Does It Cost To Build an F1 Car?
Interesting infographic from Netcars Motoring Blog. But £4.76 million (US$7.21m) seems awfully cheap for a Formula 1 car these days. The true cost of F1 cars, from our investigation, is far, far higher. Read More …