So we’ve gone from tobacco (John Player) to clothing (Benetton) to tobacco (Mild Seven) and back again. Red Bull F1 On Track To Sell Naming Rights.  The commercial world of F1 is clearly cyclical.

Title sponsorship of the Red Bull team could bring in about £30 million, which would partly offset the £79 million Red Bull pours into it annually. Gaining a title sponsor would be well-timed since the revenues of Red Bull itself were down by 1.7 per cent to €3.2 billion (£2.79 billion) last year.