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Since 1996 the work of just one F1 enthusiast, Formula One Art & Genius is a tribute to the passion, heroism, glory and tragedy that for seven decades have made Grand Prix motor racing the world's greatest stage for drivers, their machines and the people who admire both.

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Ickx—France 1970

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7-Up Jordan

This is a rare and captivating photo of Michael Schumacher’s first Formula One ride — the intensely beautiful “Seven-Up Jordan,” so named for its principal sponsor. Schumi, of course, bolted after that initial GP to Benetton, and the rest is history.

Schumacher 1991

Schumacher 1991 Belgian GP


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